It can be exhausting hunting down customers day after day to sell your products or services. What if there was a better way? What if you could talk to hundreds of potential clients or distributors in one day and barely lift a finger? That’s what trade shows are all about, and Advanced Tradeshow Technology has the services to make your next show a seamless experience. From real-time membership verification to special event sales reports, Advanced Tradeshow Technology has custom solutions for every show, and the experience to back it up. Contact us today!

What is a Trade Show?

A trade show is an event focused on one specific industry, and its purpose is to showcase the new products and services relating to that industry. Unlike a conference or convention, a trade show is about making new sales as well as making connections with other people in your business. According to data compiled by Exhibit Surveys, Inc., 67% of trade show attendees represent new potential customers for existing companies, which means there are hundreds of opportunities to spark new business relationships. You know that the show’s participants will be among your target audience, because most trade shows restrict attendees to members of your industry, and you know they will be there with the goal of finding new cutting-edge products or making new industry connections. The purpose of any trade show is to give you an opportunity to market your company, grow your brand, and build relationships among fellow professionals, consumers, dealers, and distributors.

What Happens at a Trade Show?

Trade shows will have exhibit space available for vendors to rent. You can advertise your latest product or service, connect with new customers, reinforce existing relationships, and attend workshops or presentations. There will also be opportunities to interact with media sources and network with hundreds of like-minded individuals. The events of every trade show are different, but it can be both an incredible marketing experience and a valuable learning opportunity.

Why Exhibit at a Trade Show?

If you want to get in front of a lot of customers in a short period of time, trade shows are your ticket. It’s one of the most effective sales and promotions platforms. According to the Center for Exhibition Industry Research (CEIR), 99% of marketers found unique value in trade shows that they did not get from other mediums. You get a lot of exposure and you know the audience is there specifically because they are interested in your industry. It’s also a great opportunity to get feedback from people who know what they’re talking about, from customers to business consultants to friendly competitors. Exhibiting at a trade show is a big commitment that can cost thousands of dollars for booth space rental, production and design, promotional materials, and more. Many consider it a worthwhile investment, however, which is evidenced in the growing numbers of huge trade shows around the country. According to the Trade Show News Network (TSNN), there were close to 8,000 trade shows hosted in the United States in the past few years.

No other event quite offers the business opportunities and connections of a trade show. You get unbeatable exposure to hundreds – possibly thousands – of potential consumers and a chance to learn from industry leaders. If your company is ready to get involved, contact Advanced Tradeshow Technology today! We offer customized pre-show, on-site, and post-show registration services so you can concentrate on creating a great event for your business. Whether you’re planning a small local expo or hosting one of the nation’s top 200 trade shows, we can help. Contact us today to learn more!

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