When you organize a trade show, you know that great break-out sessions and classes are an integral part of your success. They are a way to gather exceptional speakers, valuable sponsors, and excited participants, as well as generate interest and respect for your company as the event organizer. Session tracking, as we discussed in part one of this series, is an essential way to utilize those classe…Read More
Break-out sessions and classes are big contributors to the success of your trade show. The right topics and speakers can attract an audience full of quality leads, but without session tracking, you are missing out on a lot of invaluable information. Session tracking is a way to earn instant feedback based on attendees’ actions, and the data you gather can help you hone your marketing strategy, b…Read More
Trade shows are a unique and invaluable opportunity for your business, your exhibitors, and your event attendees. Visitors can find industry-leading companies and learn about their products and exhibitors can find hundreds of prospective customers and make new connections within days if not hours. However, almost all of those benefits are lost if your trade show doesn’t have an effective method …Read More